Video Interview with Dr. Roxie

Many innovators find themselves wearing blinders on either the business side or the clinical side, without catering to the overlaps between the two. But this often results in big issues, like spending unnecessary resources — or worse, building an innovation that clinicians don’t actually need or want.

In this episode, independent healthcare consultant Dr. Erkan Hassan explains 3 critical challenges that innovators need to balance:
1. The business challenge of making sure you’re a commercial success
2. Ensuring that you have clinical validation to prove that your innovation does what you say it does (without biting off more than you can chew)
3. After the sale, making sure that you adapt to the health system’s workflows for long-term success.

We talk about staying solution-focused vs. product-focused, the massive importance of using a patient context lens to present your clinical outcomes, how to make sure you have just the right amount of evidence, and more.