Paradigm Shift for Health Systems and Retailers to Co-Exist
SUMMARY:
Retailers are offering the experience patients want and disrupting the healthcare system.
Health systems must strengthen patient relationships by combining digital solutions with in-person care when appropriate.
Retailers and health systems will need to be interconnected for total patient care.
REVIEW
Retail organizations (Amazon, Walmart, CVS, Walgreens) are applying their size and consumer expertise to disrupt healthcare.
Patients find their offerings compelling due to:
One-stop convenience
Efficiency
Services offered
Affordability
Welcoming attitude
Transparency
This disruption should cause concern for health systems:
When was the last time a patient described the health system with any of the descriptors above?
There needs to be a reinvention of care delivery and the patient journey in order to improve patient engagement.
Health system need to develop and offer solutions that are more effective and efficient.
The Value of Retailers in Healthcare:
Size:
Retailers are separating patients from traditional care models by obsessively focusing on providing customers what they want.
In addition to virtual care, retailers include a portfolio of “wrap around services”: grocery, durable medical equipment, prescriptions, supplements.
Services offered by retailers will vary and be unique for different market segments.
Retailers are not trying to do “all of healthcare”.
Health Providers need to reinvent how care delivery is provided.
Develop solutions to improve patient engagement.
Offer solutions that are effective and efficient.
Improve services that can only be provided in a facility setting.
Health Systems & Providers Factors for Success
Develop and offer high quality virtual care services.
If in-person and digital engagement are not offered in an efficient manner, the system will likely lose a segment of usual business.
Increase efficiency with the implementation of clinical quality improvement programs.
Embrace a more patient centric approach
Provide distinct strategies outside the walls.
Move from reactive care to proactive care
Offer a competitive edge over what retailers can provide.
CONCLUSIONS:
To be successful, hospitals offering high quality virtual care can improve quality of care and fine tuning services for a more positive future for patients.
Retailers as well as traditional providers and health systems will need to be interconnected, with virtual options a key component.